Susan* bought her 6-year-old son John an iPad when he was in first grade. “I thought, ‘Why not let him get a jump on things?’ ” she told me during a therapy session.

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.